Ruby Reels Privacy Policy
Last updated: April 10, 2026
At Ruby Reels, we are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our online gaming services.
Information We Collect
We collect personal information lawfully and fairly to provide our gaming services and comply with Australian regulations. This includes identity data such as your full name, date of birth, residential address, email address, phone number, and government-issued identification for age and identity verification under anti-money laundering laws. We also gather financial details like payment information, transaction records, technical data including IP address and device information, and gaming activity such as betting history and preferences. Sensitive information may be collected where required by law or with your consent.
How We Use Your Information
We use your personal information to manage your account, process transactions, verify identity, and provide personalised gaming experiences. This includes fulfilling our contract with you, ensuring regulatory compliance with gambling and anti-money laundering laws, and improving our services through analytics. We may also use it for security monitoring, responsible gambling initiatives, and communicating important updates or promotions where you have consented.
Information Sharing
We disclose personal information only where necessary, such as to service providers under strict confidentiality agreements who comply with the APPs, or as required by Australian law including court orders and anti-money laundering obligations. We do not sell your information. Disclosures may occur to regulatory authorities, payment processors, or other casinos for exclusion purposes where applicable.
Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure using encryption, secure servers, and access controls. Our employees and service providers are bound by confidentiality obligations and we regularly review security measures. Data is retained only as long as necessary for the purposes collected or as required by law, such as 7 years for financial records.
Your Rights
Under the Privacy Act 1988 and APPs, you have the right to access and correct the personal information we hold about you, subject to exceptions. You may request access by contacting us, and we will respond within 30 days, providing identification where required. You can also withdraw consent, opt out of certain communications, or complain about a privacy breach, with our complaints process available upon request.
Cookies and Tracking
We use cookies and similar technologies to enhance site functionality, analyse usage, and personalise your experience. These may include essential cookies for security and analytics cookies for performance monitoring. You can manage cookie preferences through your browser settings.
Contact Us
For privacy concerns or to exercise your rights, contact our Privacy Officer. We aim to resolve complaints promptly in line with APP guidelines.
[email protected]